Classicon has from its inception aspired not only to offer pieces by established figures such as Eileen Gray and Eckart Muthesius, but also to foster contemporary design and to present selected examples in its program. Naturally, the models chosen must display the kind of quality and advanced form that earns them the designation “classic”. That’s why ClassiCon is always open to new design ideas.
In 1976, Eugenio Perazza founded the company Magis with its headquarter in Motto di Livenza, close to Venice. Magis understands it-self as a kind of production company where the differences in languages and styles of the international designers are emphasized and the determining factor for the products.
Successful products of the company are next to the famous bar stool Al Bombo by Stefano Giovannoni (1997), the bottle shelf Bottle (1994), the chair and arm chair Air (2003) by Jasper Morissonor, the Chair One (2003) by Konstantin Grcic the folding table and chair Aida by Richard Sapper (2002), just to mention a few.
Frama is located in central Copenhagen in the historic and protected neighborhood of Nyboder. Former home of the St. Pauls Pharmacy established in the 1800s, the building still has it’s original woodwork and architectural elements.
The synergy between the past and present elements of the space is a direct link to how Frama defines their main interest within the creative field as a dialogue between two opposite poles; classical and contemporary approach - between digital and analogue production.
The philosophy of the following sentence is the common spirit and essence of the Frama brand.“Without a start there is no beginning”
The objects strive to become part of the next generation of design companies.
In order to preserve Kralj's most important pieces of art and show the world the eternity of his great designs the production of this legendary furniture from 50s and 60s was revived under the brand Rex Kralj. To honor Niko Kralj's significant work and life book Design for All, All for Design was published.