Classicon has from its inception aspired not only to offer pieces by established figures such as Eileen Gray and Eckart Muthesius, but also to foster contemporary design and to present selected examples in its program. Naturally, the models chosen must display the kind of quality and advanced form that earns them the designation “classic”. That’s why ClassiCon is always open to new design ideas.
Friends Olav van Lede and Boudewijn Roest founded JOKJOR in 2013. Their work spots and private life were definitely not across the street from one another, but every time they bumped into each other at trade fairs or other events, the day would end with drinks,
brainstorming about life, each other’s design ideas and art & design in general.
Olav worked in architecture & design publishing and in interior design, and Boudewijn worked in design, and art direction.
These fields merged to create a company focused on practical and well-thought aesthetic design.
Serax stands for innovative and affordable design. The business’ single-minded view of current trends clearly meets the needs of florists and interior stores. To guarantee innovation and creativity, Serax works with leading designers from Belgium and abroad, such as Marie Michielssen, Roel Vandebeek, Moniek Vanden Berghe and Roos van de Velde. Over the years, Serax has become an established name in the decoration sector. The business is known for its affordable quality products, as well as its excellent customer service. And it has paid off..