Black + Blum is an Anglo-Swiss partnership who joined forces in 1998 and based themselves in London, the European heart of design. As a design consultancy they advise companies on any creative aspect. This accumulating insight into different markets catalysed the decision to develop their own range of products.
The founding pillars of the Myyour philosophy are the surprising stateliness of its products and the distinction of a manufacturing process, which is meticulously followed as to ensure perfection; from the development of the project to the selection of the materials, but also from the execution of the project to the attention and care that are paid to every single minimum detail along the way.
In 1996, Carine Jannin who was then just twenty four years old, decided to create her own publishing house specialized in the design of objects. Her singular and strategic choices, free from all archetypes, allot a central position to the independence of creation. Together with Rachel and Benoît Convers, the established designers of the label, they combine a family trio, precursors in author design. Based on audacious concepts such as the “ made in France ” and objects with dual interpretations, this publishing house blossoms independently and cultivates its differences on the fringe of insidious standardization. The Ibride creations can be recognized at a glance: their references to the animal kingdom, their destructured archetypal shapes, and the graphic stamp of their museum like style, make up their territory of distinction.