Black + Blum is an Anglo-Swiss partnership who joined forces in 1998 and based themselves in London, the European heart of design. As a design consultancy they advise companies on any creative aspect. This accumulating insight into different markets catalysed the decision to develop their own range of products.
ArcheToys is of a collection of metal model cars, which are designed and produced by the industrial designer Floris Hovers. The idea developed from a design commission which Floris has put upon himself in order to find the answer to an important question keeping him occupied: Why do grown-ups still have the desire to play with toys?
The founding pillars of the Myyour philosophy are the surprising stateliness of its products and the distinction of a manufacturing process, which is meticulously followed as to ensure perfection; from the development of the project to the selection of the materials, but also from the execution of the project to the attention and care that are paid to every single minimum detail along the way.