Driade was born in '68, some decades ago, in the same period as the trends that would have characterized the twentieth century: both the rigor of geometric and rational design and , on the other hand, the recovery of pop art and its influence on pop and radical design. Today, the "design landscape" is quite different, permeated as it is by the globalization and all- embracing digitization.
To understand Driade, you should visit its headquarters in Fossadello, near Piacenza.
I had been there often in the past but, I haven't come back for a long time. Seeing it again helped me to understand what it might be an "aesthetic laboratory" (as Driade likes to define itself) in these early twenty-first century. It would be useful to organize your path along the central hallway which goes through the building, a clear and rigorous sign, an architectural promenade on which offices and rooms, elegantly furnished, overlook. At the end of the walk you'll find a large room marked by high photographic panels representing the park of Würzburg castle, in Germany: a winter garden nestled in an endless time.
Normann Copenhagen is a way of living - a mindset. We love to challenge the conventional design rules. This is why you will find traditional materials put into untraditional use such as a Stone Hook made of Icelandic stones, a vase made out of silicon and last but not least a dog made out of plastic.
A beautiful smoke alarm has no need to be hidden out of sight on the ceiling. A subtle yet stylish piece can be as good in attracting admiring eyes as the design sofa in your living room. At Jalo Helsinki they wan people to fall in love with their smoke alarm and let this essential everyday object find its way into as many homes as possible.