ArcheToys is of a collection of metal model cars, which are designed and produced by the industrial designer Floris Hovers. The idea developed from a design commission which Floris has put upon himself in order to find the answer to an important question keeping him occupied: Why do grown-ups still have the desire to play with toys?
For every one of the million of products we use to improve the quality of our lives, there are associated
environmental, ethical and social consequences. While some products have a small environmental bearing,
others consume finite resources in vast quantities and are produced under conditions of labor abuse and
environmental damage. As mature consumer societies are increasingly dominated by (physical) abundance;
by saturation; by experiences; by virtual worlds; by individualism; by feelings of guilt and concern about the
side-effects of unbridled consumption, status is to be had in many more ways than leading a somewhat dated
lifestyle centered on hoarding as many branded luxury goods as possible. Mater - latin for mother - is a Danish
design brand and recognized and applauded as global pioneer in creating sustainable, eco-conscious, socially
QEEBOO: IL DOLCE STIL NOVO
During the 14th century, a small group of young poets from Florence (Guido Cavalcanti, Guido Guinizzelli, Lapo Gianni, Dante Alighieri, Cino da Pistoia) were the first to stop the Middle Age with its dogmatic and useless theologies in order to talk about Love, about Women (which may have never even existed, just like Petrarca’s Laura), about their diversity from the Byzantines, becoming witnesses of a generation without a clear destiny… By inventing the Women, they also invented the New Men.
Dante, the Father, coined for them this magical name, which changed not only poetry but also the history of the world… As a matter of fact, all great things always come from little ones, apparently useless and redundant; from a title and sometimes by chance.
The Dolce Stil Novo of Design is founded on a figurative and narrative matrix, completely different from the one of the commercial markets, but maybe even more invasive than that, herald of a new feminine and masculine sensitivity: less testosterone, more irony, more simplicity. An innocent Design and therefore braver.