a.b.art Swiss Made is a watch brand for women and men who prefer un ostentatious design. a.b.art is different. a.b.art is authentic. We’re not about glitter and glamour but much rather about sophisticated beauty, low-key shapes and materials as well as high Swiss quality. a.b.art is an expression of the passion and care with which watches are being produced in this Swiss company day in and day out.
a.b.art – authentic and basic art.
For every one of the million of products we use to improve the quality of our lives, there are associated
environmental, ethical and social consequences. While some products have a small environmental bearing,
others consume finite resources in vast quantities and are produced under conditions of labor abuse and
environmental damage. As mature consumer societies are increasingly dominated by (physical) abundance;
by saturation; by experiences; by virtual worlds; by individualism; by feelings of guilt and concern about the
side-effects of unbridled consumption, status is to be had in many more ways than leading a somewhat dated
lifestyle centered on hoarding as many branded luxury goods as possible. Mater - latin for mother - is a Danish
design brand and recognized and applauded as global pioneer in creating sustainable, eco-conscious, socially