a.b.art Swiss Made is a watch brand for women and men who prefer un ostentatious design. a.b.art is different. a.b.art is authentic. We’re not about glitter and glamour but much rather about sophisticated beauty, low-key shapes and materials as well as high Swiss quality. a.b.art is an expression of the passion and care with which watches are being produced in this Swiss company day in and day out.
a.b.art – authentic and basic art.
Friends Olav van Lede and Boudewijn Roest founded JOKJOR in 2013. Their work spots and private life were definitely not across the street from one another, but every time they bumped into each other at trade fairs or other events, the day would end with drinks,
brainstorming about life, each other’s design ideas and art & design in general.
Olav worked in architecture & design publishing and in interior design, and Boudewijn worked in design, and art direction.
These fields merged to create a company focused on practical and well-thought aesthetic design.