The story begins in Trieste, Italy, the Adriatic port town where coffee first entered Europe, and where in 1933, company founder Francesco Illy developed the modern espresso machine. The story is still being written today by President and CEO Andrea Illy, representing a third generation of illy family leadership.
The name DAQI is taken from a Chinese saying and means to take time to become great and mature, to emphasize that the best things in life require more dedication. This philosophy is aligned to our belief that design is not made up out of thin air, but rather comes from a process of repetitive experiments and revisions.
As designers, we hope to bring together traditional craft and modern technology to create beautiful things and elevate user experiences as well as their lifestyles.
DAQI CONCEPT INC., was founded in July, 2015 by a team of product designers and the DAQI CONCEPT lifestyle and home product brand was introduced in the same year.